Seth Godin writ a book...........

The premise of the book (and where the title comes from) is this. Suppose you’re driving through the country. It’s beautiful. All of the cows you see perfectly complement the scene. But after you’ve seen cow after cow for twenty miles, you don’t even look at them. But you’d notice a purple cow, wouldn’t you?

Pretty simple. But are you really taking that message to heart? We have to design remarkable products, to create in such a way that our inventions stand out. If you design something that blends in with everything else, it will never sell. So much clutter exists, in both products and services. Why should a consumer choose yours?


So......... lets have your genius idea's, chaps.
Play on.........