How eight pixels cost Microsoft millions
Hail to the Victors
But, those millions are still barely a drop in the bucket for MS.
That translation error should have been caught. The other errors simply were not considered. I think it is difficult to interact as an American Citizen or even company in a foreign place until you have learned the local culture and can adapt to it.
millions of dollar to learned a lesson.. M$ --;
Americans are very good at assuming that how we think must be how other want to think. Cultural sensitivity can make or break a company.
If you want to do business with Chinese, you'd better brush up on Feng Shui. You have a business with bad feng shui and Chinese will not do business with you!
Originally, the MGM grand could not figure out why they were not attracting the Chinese business. Someone told them that Chinese will not enter the mouth of a lion!
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The gist of this story is that Microsoft's head mapmaker/Geopolitical Strategist is attending an international gathering of mapmakers and talked about errors that have happened over the history of the company. For some reason, members of the press have latched onto his speech like the events are new. Not only is this old news, you can actually go to a 2000 press release on Microsoft's website and read about it.
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